Hypothesis Library

Always test your team's best ideas first

There's a better way to manage your ideas

Imagine this: You’ve run dozens of successful experiments, and more people across the organization want to be involved.

How do you prioritize great ideas from across a whole business? It can be a seemingly impossible task to collect and prioritize a massive idea backlog and maintain executive oversight across a full-fledged experimentation program.

What if you could collaborate more effectively with an integrated hub for capturing ideas, prioritizing tests, and managing experiment outcomes?

Eliminate Idea Silos

Everyone in your team can see and add ideas to Experiment Zone. This helps team members synthesize great hypotheses and develop better experiment ideas.

Test ideas often come from different places and get recorded on an ad-hoc basis in emails, Google Sheets, project management boards, whiteboards, and post-its. The problem: it’s extremely easy to lose track of great ideas when they are siloed.

Experiment Zone brings a centralized idea repository where all insights, notes, comments or ideas related to any aspect of the experimentation program can be recorded. This makes it a structured process and makes it much easier to come up with data-backed hypotheses.

Find the best ideas by systematically evaluating the ideas.

Scoring is a simple and consistent way to prioritize ideas in your backlog. Most teams use scores to inform their decisions about which experiments to run next.


The scoring feature in Experiment Zone comes set up with five predefined criteria your team can use: 

  • Evidence: How much evidence is there that this is solving a real user problem?
  • Test Effort:  How much work will this be to test?
  • Implementation Effort: How much work will this be to implement?
  • Confidence: How confident are we that this will work?
  • Impact: How much of an impact will this have overall for the business?


If your organization has its own scoring rubric for ideas, you can configure Experiment Zone’s custom scoring to match it. 

Give your collaborators the right access

Many companies want to get ideas from everywhere. Great inspiration can come from clients, users, customer service reps, user researchers, data analysts. Only a few have the expertise to evaluate the quality of the ideas for improving revenue.

With Experiment Zone’s advanced permissioning, you can get ideas from anyone – and keep the prioritization within the core team responsible for testing.

Take your ideas with you wherever you go

Do you capture your ideas in your AB testing tool – such as Optimizely or VWO – today? What happens if your organization can no longer use those tools because your needs change? Fear not – with Experiment Zone, your team can move between any AB testing, user insights or analytics tools without losing your great ideas.

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